RealityMine: Information In, Influence Out

Ever wanted to know how patients get their information on their conditions; which digital media channels would be most effective to reach your audience?

We know that digital media is the main source of information across health conditions and stakeholders, so companies need to know where their audiences are spending their time online.

Join us to find out about our two self-funded studies with real healthcare audiences: the first, using a media tracking approach alongside adapted ethnography, to follow the flow of information in to and out of patient influencers; the second being a comparative study following populations of people trying to change complicated health behaviours, to further understand what makes an app effective.

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